
Our Story
Over a glass of wine and a conversation about our travels, our team came to a realization: many incredible products never leave the shores of the countries where they are crafted. These small-batch treasures, made with pride and steeped in cultural tradition, are often reserved for locals who know their worth and for fortunate travelers who happen to discover them. As travelers, we carefully pack these gems in our luggage, hoping they survive the journey home, so we can relive the experience and share it with like-minded friends.This idea sparked a mission: to bring these exceptional products to Canadians. With over 30 years of experience producing internationally acclaimed wines, Reif Estate Winery is a natural fit to lead this endeavor. Leveraging our heritage as a family-run winery, we understand the value of building trust and relationships with passionate producers around the world. From this vision, Compass Beverages was born. At Compass Beverages, our philosophy is simple: to deliver products of the highest quality—authentic, unique, and deeply connected to the regions where they are crafted. Each item we offer reflects passion, individuality, and a story worth sharing. Compass Beverages is your gateway to the world. We are dedicated to making these rare and remarkable products easily accessible, so you can experience the extraordinary, one sip at a time.

CEO, President
Klaus Reif
Born into a family with twelve generations of winemaking heritage, Klaus W. Reif seemed destined to follow in his ancestors' footsteps. His childhood home, nestled among the vineyards of Neustadt, Germany, provided the perfect backdrop for learning the craft. In 1978, Klaus visited Canada and was immediately drawn to the breathtaking landscapes of Niagara. Enchanted by the region’s fertile potential, he vowed to return after completing his studies at the Geisenheim Institute.
True to his promise, Klaus graduated in 1987 with degrees in Viticulture and Oenology and, just two weeks later, took the helm of Reif Estate Winery from his Uncle Ewald. Committed to producing outstanding wines in small batches, he embraced the philosophy that “great wines start in the vineyard”—a guiding principle that has fueled his continued success. Today, this same belief shapes the carefully curated wine selections offered through his new wine agency.

Director of Sales
Bruno Reis
After a successful career in Germany’s retail and business industry, Bruno moved to Canada in 1995, where he spent 21 years as Vice President of a winery in Niagara-on-the-Lake.
In 2017, he embraced a new challenge by joining Reif Estate Winery as the Director of Sales and Export.
With extensive experience in international brands—both as a buyer and retailer—Bruno brings valuable expertise from his roles in Germany and Canada.
As a managing partner, he focuses on overseeing product selection for the agency.
Bruno is happily married and a proud father of three boys. Recently, he was blessed with his third grandchild.
In his free time, he enjoys music, movies, and the outdoors, as well as spending quality time with his wife, Grace, and their beloved Belgian Malinois, Dakota.

Director of Business Development
Brenda Hookings
Brenda brings 34 years of experience in the retail and business side of the alcohol industry. Throughout her career, she successfully managed unionized environments, consistently driving profitability and operational excellence. Her success in retail management provided her with extensive expertise in store operations, teamwork, leadership, marketing, merchandising, and human resources.
After retiring, Brenda set out to establish an agency where she could apply her industry knowledge and experience. As a managing partner, she focuses on navigating the agency’s policies and regulations.
Brenda is happily married, a proud mother of four, and a devoted grandmother to three.
In her free time, she enjoys kayaking, golfing, and sharing laughter with loved ones.

